Brand Reconciliation? A Case Study of ITV’s 2013 Rebrand

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Brand Reconciliation? A Case Study of ITV’s 2013 …

Brand Reconciliation? A Case Study of ITV’s 2013 Rebrand Ross Garner Abstract This article extends existing work in Television Studies on branding through a

Brand Reconciliation? A Case Study of ITV’s 2013 Rebrand

This article extends existing work in Television Studies on branding through a study of rebranding practices. To this end, the discussion takes the mainstream UK commercial broadcaster ITV’s 2013

[PDF]

Brand Reconciliation? A Case Study of ITV’s 2013 …

1 Brand Reconciliation? A Case Study of ITV’s 2013 Rebrand Ross Garner Abstract This article extends existing work in Television Studies on branding through a study of

CORE

To this end, the discussion takes the mainstream UK commercial broadcaster ITV’s 2013 rebranding as a case study and examines both the institutional contexts motivating change and the construction of its altered brand image through publicity materials.

Remembering research: memory and methodology in …

(2015) Brand Reconciliation? A Case Study of ITV’s 2013 Rebrand. Critical Studies in Television: The International Journal of Television Studies 10:1, pages 3-23.

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