Key account management (KAM) is one of the most important changes in selling that has emerged during the past two decades. KAM is a radically different organizational process used by business-to-business suppliers to manage their relationships with strategically-important customers, and it produces measurable business benefits.
If you want to grow key accounts, you first need to create a universal key account definition, and make sure everyone understands it, agrees with it, and lives by it. …
key account management programs look like?” Done right, better key account programs can obtain more customer volume at lower discounts while not adding to costs. It all comes down to the behavior of the key account managers. These programs go by different names: key accounts, national accounts, strategic accounts, global accounts, …
What is Key Account Management (KAM) ? KAM is an approach which includes developing long term relationships with strategic customers whose needs you understand in depth, and for whom you develop a special offer with a differential advantage over the offers of competitors.
Key account management (KAM) is a systematic approach to managing and growing a named set of an organization’s most important customers. In this video, learn more about how to use KAM to maximize mutual value and achieve mutually beneficial goals.
Our Strategic Account Management training is fueled by decades of experience and our own primary research study, Top Performance in Strategic Account Management, in which we look at what companies with the highest account growth do …
Key account management is the process of building long-term relationships with your company’s most valuable accounts. To turn buyers into business partners, key account managers typically provide dedicated resources, unique offers, and periodic meetings.
This Key Account Manager job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.
4 Important Differences Between Key Accounts and Sales February 2, 2016 / in Key Account Management / by Alex Raymond Every organization wants their customers to see them as strategically significant to their needs, especially when it comes to their most valuable customers.